Sway: The Irresistible Pull of Irrational Behavior - Interview with author Ori Brafman

Sway: The Irresistible Pull of Irrational Behavior - Interview with author Ori Brafman

From: Biznik Live
0 0 12 years ago
What makes people act irrationally? In a timely but thin collection of anecdotes and empirical research, the Brafman brothers—Ari (The Starfish and the Spider), a business expert, and Rom, a psychologist—look at sway, the submerged mental drives that undermine rational action, from the desire to avoid loss to a failure to consider all the evidence or to perceive a person or situation beyond the initial impression and the reluctance to alter a plan that isn't working.




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